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The brand is positioned as an affordable alternative within the Philip Morris portfolio, delivering a lighter smoking experience consistent with the ultra light category.
Due to technical constraints, even though the feature photo linked to the story was later updated, the original incorrect photo of the man kept displaying when the story was posted on Twitter and therefore, we deleted the tweet containing the incorrect feature photo and published a replacement story with the correct photo.
A good cigar humidor uses a variety of methods to ensure that humidity is kept at an appropriate level, whether it be by using distilled water or some other mechanism for regulating moisture levels inside the box
Harry Wake, from IQOS, added: While everyone knows the best choice any smoker can make is to quit tobacco and nicotine products completely, for those that dont, switching completely presents less risk to your health than continuing to smoke
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