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The pack itself is made from recycled and biodegradable paper, even the ink used to print on the pack is made from soy.
Together with Lucky Strike , it is the best-selling cigarette brand in the world, but in Korea, both are minor brands, behind domestically produced cigarettes and Marlboro
The feature adds a customizable experience, differentiating the product from standard hemp rolls
Its sweet and crunchy at first, then softens up and gives up all of its sugar over the course of about 10 good chews
This trend appears to have continued in recent years based on Chinese exports
