california menthol cigarette law Ban Results Mixed, with Illicit Market Thriving California leads 21 state coalition

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This bifurcation in the market underscores the importance of customized marketing strategies, regional promotions, and flexible distribution models for continued success in the U.S

While the government has welcomed the reduction of tax incidence on items of mass consumption, it has sought to discourage it in case of sin goods/ demerit goods such as cigarettes

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Most smokers want to quit, close to 70% of them