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The ad, however, definitely takes on a more uplifting standpoint

When Clint Eastwood rode across the screen to the music of Ennio Morricone in Sergio Leone's films of the mid-1960s, the cowboy archetype would reach its most iconic expression

Camel Cigarettes were launched with a viral ad campaign more than a hundred years ago, and it was so successful that it made them the top selling cigarette in just four years

The smoking patterns of teenagers are particularly important to Philip Morris it is during the teenage years that the initial brand choice is made. Other internal Philip Morris documents made the same points

Youre not replacing the whole device

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