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Smoking warning labels could need a refresh to inform public of new health risk discoveries Mon 9 Jul 2018 at 4:39am When it comes to the health risks associated with smoking, most people know about lung cancer and heart disease

Truth Initiative researchers found that IQOS may appeal to youth and young adults because of marketing that depicts the product as sophisticated, high-tech and aspirational and sleek, exclusive items akin to iPhones. The marketing of the product is particularly concerning because of the current youth e-cigarette epidemic, driven by JUUL

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There is no such thing as a safe or safer cigarette

is diversifying its product line to include heated tobacco products, vapor devices, and contemporary oral nicotine products