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An extra-long luxury length version accented the slimness even more, as did slogans like The slimmest slim in town and Theres no slimmer way to smoke. With the help of saturation advertising - in two senses, with the electric 80s color palette of the ads - it worked

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A Stanford University study on the subject later reported that as a result of this strategy, school neighborhoods were increasingly likely to have lower prices and more advertising for Newport cigarettes as the proportion of African-American students rose

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