Following is a sample conclusion, but dont trust it
PMI calls Iqos a heated tobacco or heat-not-burn device
Victorians loved to turn everyday objects into highly decorative accessories
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Sweetness is medium-high, tartness is medium, and overall intensity is medium-strong with a lingering peach-spice aftertaste
Every major luxury player was interested: LVMH, the Gucci Group (then still separately listed but backed by PPR), the Swatch Group, and, of course, Richemont