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The ads, which were created by the advertising agency DraftFCB, a unit of Interpublic Group have been rigorously tested with the target audience, Zeller said, adding that he is very optimistic they will achieve the desired results of turning some kids away from smoking

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View image online ( elderly woman smoking You notice your voice has gotten raspier maybe even a touch deeper

In fact, each year since 2000, the song has even charted higher than the year before

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