These ads featured models who were clearly under 35, referred to a brands social media, or included themes known to appeal to young people (e.g., rebellion, individuality, humor) or aesthetic attributes such as high-tech designs
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"Armageddon Time" (2022) Rotten Tomatoes score : 76% Armageddon Time" is a semi-autobiographical coming-of-age story that follows the Graff family's quest for the American dream
"Customers Paramount, Super Quality, Best Price" is our company's main principle
Between the faux hand-painted signs that say things like Its Five OClock Somewhere and the old-fashioned candy displays, the Cowboy statues and Indian dolls, you can tell that this is a shopping experience for people who want some fun on the side and the "LOWEST PRICES ON EARTH!" The ethos of JR is shaped in part by the size and scope of the physical space it inhabits
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