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Less smoke, less smell, and fewer harmful chemicals than traditional cigarettes

27, 2015 The BIG brand supplied nearly two-thirds of c-store lighter sales in 2015, according to IRI

In New York State, where I lived, Governor Mario Cuomo passed the New York Clean Indoor Air Act in 1990, which banned smoking in many environments, including stores, taxis, certain restaurants, schools, and most significantly, the majority of worksites

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But long before he stacked up receptions, touchdowns and titles (and a certain catch against Atlanta in the Super Bowl), he piled up a social media following that today underpins a multi-million dollar retail business