The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
These dimensions provide convenience for smokers, allowing easy accessibility and portability
This is what creates that noticeably smoother hit, even at the UK maximum of 20 mg strength
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They stayed consistent
Height and Width The width and height of the packaging allow you to decide on the capacity for placing cigarettes