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From Bench to Market shock waves How do groups make decisions

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How do groups make decisions that impact on people's lives

plus guided practice operations and projects

• More than 5

Psychology for Sustainability is essential reading for courses on sustainability across disciplines

The most common cause of failing to reach our professional and personal goals is hardwired in us: Humans instinctively focus on problems

From Bench to Market shock waves How do groups make decisionsWho wins the race to turn molecules into medicines? How much does it cost? What factors influence the choice of synthetic routes and reaction mechanisms? How can pharmaceutical companies protect their discoveries? In From Bench to Market, Walter Cabri and Romano Di Fabio chart the process of industrial chemical synthesis, from the first discovery of a molecule, or 'new chemical entity', to its entry in the marketplace as a drug. They discuss all

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