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In their decision, the judges waived off the companies' concerns about being forced into a PR campaign against their own products, writing that the labels "do not impose any restriction on Plaintiffs' dissemination of speech, nor do they touch upon Plaintiffs' core speech

Companies need to consider their primary objectives and corporate culture when creating an affiliate marketing program

They don't have to go to work

Letting people know that IQOS reduces exposure to harmful chemicals, when compared to cigarettes, will be crucial to getting public health successes from IQOS and products like it

They must be separated from the rest of your material and placed in the glass bin