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This 11-vignette film focuses on the human interactions that happen while partaking in the everyday indulgence of coffee and cigarettes
Joshi MS, Verma Y, Gautam AK, Shivgotra VK, Parmar G, Kumar S
The campaign used a cheeky humorous approach to alert consumers of Camels modern appeal as well as its long history: The ads featured a painting of a model dressed in iconic clothing from a famous decade past, but with a modern twist, like the addition of nose rings for women or stud earrings for men, tattoos, advanced modern technology like headsets and remote controls, and other strange anachronisms
Marijuana legalization has created safer access and reduced stigma