1.1 Why Is the Brand So Recognizable
In 2013 the Australian government announced that it would proceed with the implementation of four 12.5% tobacco excise increases, starting on December 2013, followed by September 2014, September 2015, and September 2016
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The front is embossed with a WW2 era infantry soldier, the Hammer and Sickle, CCCP, Chaffs of wheat, and a factory in the background
As the growing scientific knowledge in the 1950s and 1960s led to increased awareness of the serious health effects of smoking, tobacco companies started promoting products aimed at reducing perceptions of risk [13], such as filtered and low-tar cigarettes [14]
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