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not traditional operational customer management
EAN: 9780538797573
the next section tackles some of the challenges that face organizations who want to exploit IT in innovative and strategic
Marketing Financial Services online culture super exogeneityWithin a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered