The "truth" campaign run by the anti-smoking group Legacy will also launch a media campaign this summer, said Robin Koval, the group's president and CEO
But anti-smoking groups and others have argued that the product from its name, which recalls an upscale perfume, to the packaging to the ads appears designed to lure teens or young women
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E-cigarettes create an aerosol by using a battery to heat up liquid that usually contains nicotine, flavorings, and other additives
Here are some common reasons smokers choose unfiltered cigarettes: 1
Every campaign is measured on user acquisition cost and lifetime value